The wheel of time and fortune's done another 360.
Back in early 2001, when blogging was a bit like Twitter was 12 months ago, I launched my very first blog, entitled ContentBizBlog (later subsumed into and then ceased by MarketingSherpa.) Just as today, back in 2001, online publishing monetization was a raging topic. Online ad sales and sponsorships plunged during the dot-com bust and everybody needed new ways to make money with content. So, that's what I blogged about.
Now here I am again, nine years later launching a new blog on the very same topic.
But, blogging's changed in that time. At the start blogging had two purposes (neither of them SEO, sorry). The first was to express personality -- the human face behind a more formal publication. Facebook, to some extent, has taken on that role now.
The second was to be a platform for news outside the normal editorial, either because it was a breaking story, or it was too brief to be worth a formal "story", or because the topic didn't fit your editorial guidelines. (ie. too hot, too short, or too off target.) Twitter, of course, has to a large extent, now taken that role now.
So what's blogging for now? The idea it's just for SEO traffic or "marketing" makes me want to vomit. Neither a fake journalist nor a cross-posting spammer be. That's in the bible somewhere, right?
If I'm not blogging from the heart, I'm not blogging. I guess it's a brave new world out there... just like the old one used to be.