Check this out and see if you agree with me. Chances are if you're female, you will. Yes, I hired her! How could I not?! New site coming ... well let's just say late May. Fault, delays, etc., all mine.
Oddly, I heard about Gina via John Verba, an old friend who is not only not female but also doesn't (to my knowledge) have his own Web site. However, he is one of the best direct response copywriters I've ever met in my entire life, and that takes some saying both because I've met plenty and because very, very few are any damn good.
I'd also like to use this moment to thank publicly Barbara Weckstein Kaplowitz, another fabulous freelance copywriter who told me back in 1999, "Anne, whenever you do something good with your business -- win an account, launch a new product, hit a milestone, whatever, buy yourself a new pair of shoes. You'll stay in business much longer that way."
Barbara, you're right, and I consider hiring Gina almost like getting a new pair of heels, only much more comfortable!