Check this out and see if you agree with me. Chances are if you're female, you will. Yes, I hired her! How could I not?! New site coming ... well let's just say late May. Fault, delays, etc., all mine.
Oddly, I heard about Gina via John Verba, an old friend who is not only not female but also doesn't (to my knowledge) have his own Web site. However, he is one of the best direct response copywriters I've ever met in my entire life, and that takes some saying both because I've met plenty and because very, very few are any damn good.
I'd also like to use this moment to thank publicly Barbara Weckstein Kaplowitz, another fabulous freelance copywriter who told me back in 1999, "Anne, whenever you do something good with your business -- win an account, launch a new product, hit a milestone, whatever, buy yourself a new pair of shoes. You'll stay in business much longer that way."
Barbara, you're right, and I consider hiring Gina almost like getting a new pair of heels, only much more comfortable!
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Anne. Thanks for the great review of my writing, and thanks more for hiring Gina; I really think she's going to be a force in our industry.
ReplyDeleteI DO have a website: www.ntgr8.net. NTGR8 is pronounced "integrate," and the tagline is "Advertising Systems That Work." I've only recently finalized the systems that support the business concept and am just now starting to promote it.
Here's the thought behind that brand: Besides writing and designing direct response, I've freelanced for conventional agencies that have grown two to six times their original size while I was handling the creative -- with their clients thriving. There's a system to how that's done that I'd never taken the time to spell out for my own clients, contractors/staff, or prospective partners, and I knew I'd have to sit down and make it reproducible by others if I was to create a scalable business model. That's been done now, so if you any of your readers would like to see the strategic framework upon which all my creative concepts have been built, they should go to www.ntgr8.net and download the PDF file: NTGR8 System Prep Guide.
ReplyDeleteAnd best of luck in your new endeavor! John